The Challenge
The goal was to refine the brand and visual hierarchy, highlighting both the practicality and the subtle, integrated nature of Applied Information’s technology. The branding needed to communicate reliability, innovation, and the invisible yet essential role their systems play in city-wide operations.
The Solution
The concept leveraged the language of the existing logo and mission to create a cohesive visual system. Clean, structured graphics and typographic hierarchy emphasized connectivity and applied functionality, reflecting the company’s mission while making their technology approachable and understandable. The refreshed identity communicates both the innovation and dependability at the heart of Applied Information’s work.
Applied Information is a technology company developing “Smart City Solutions” that improve safety, reliability, and logistics through connected systems. Their products—ranging from traffic intersections to school beacons—interface directly with first responders, enabling faster, safer response times via the Internet of Things.
