Proud Whiteboard collaborator

72 Hour Sprint: Chattanooga Area Food Bank Identity Refresh

Identity Refresh \ Website Design

The Challenge

The existing brand and site no longer reflected the warmth, clarity, and urgency of their mission. We had just three days to refine the identity and design a digital experience that better served donors, volunteers, and neighbors seeking support.

The Solution

First, the brand needed a thoughtful facelift—refining typography, color, and visual direction—then translated that refreshed identity into a streamlined, user-friendly website. In 72 hours, we launched a warmer, clearer, and more accessible online presence built to grow with the organization.

In 2025, Whiteboard assembled a small but mighty team of creatives and developers for a 72-hour sprint to refresh the Chattanooga Area Food Bank brand and launch a completely reimagined website.

More Projects